Doctor-founded. Built for healthcare.
Founder Dr. Aditi Rajpure brings clinical experience in dentistry and facial aesthetics to Zest’s work. Her professional experience includes work with Galderma and Invisalign.
That background shapes the questions we ask about patient journeys, clinical claims, professional audiences and how a brand should communicate in each market.
Meet Dr. Aditi RajpureTwo ways to work with Zest
Start with a strategic question or bring us a brief. We build the scope around your business, your audience and the markets you serve.
Consultancy: Decide what comes next
We help you choose where to focus, whether you’re positioning a brand, opening a practice, expanding to a new location or deciding what to digitize first.
- Strategy and positioning: Market assessment, audience priorities and a tailored roadmap.
- Clinic setup and expansion: Launch planning and patient journeys for aesthetic and dental practices.
Agency: Build and grow your digital presence
We turn strategy into the websites, campaigns and communications your audiences see, with a scope tailored to what you need.
- Digitization: Websites for clinics and pharmaceutical brands, booking and enquiry journeys, Google Business Profile where eligible, and social profiles.
- Digital marketing: SEO, answer engine optimization (AEO), paid search and performance marketing.
- Branding and B2B adoption: Clinic and personal branding, product positioning, and education for the professionals who evaluate medical and dental devices.
- Communications and content: Medical writing, brand communications, patient education and social media.
Healthcare expertise across markets
We work with aesthetic and dental clinics, healthcare practices, doctors, pharmaceutical companies, medical and dental device brands, and skincare, beauty and wellness businesses. Our client experience spans Australia, the United States, India and the United Arab Emirates.
Healthcare marketing decisions depend on the audience, the channel and the market. We plan what to publish, what evidence supports a claim, and what needs client or specialist approval before it goes live. Patient education, professional communications and product promotion each call for a different approach.
Be easier to find in search and AI answers
We combine SEO with answer engine optimization. We track the questions patients, professionals and buyers ask AI tools, where your brand is mentioned, and which sources are cited. Then we use those findings to improve your website and publish clear, evidence-led answers your audience can use.
Explore healthcare AEOHear From Our Clients
Discover What Our Clients Say About Us
"Zest has transformed our online presence. Their digital marketing strategies have significantly increased our patient inquiries and bookings. The team is professional, responsive, and truly understands our needs. We couldn't be happier with the results!"
"Working with Zest has been a game-changer for our clinic. Their consulting services provided us with valuable insights and actionable strategies that have driven our growth. Their expertise in the healthcare industry is unmatched."
"They have helped us rebrand our clinic, and the results have been phenomenal. Their communication strategy has enhanced our brand image and patient engagement. The team is creative, attentive, and dedicated to our success. Highly recommend!"
"Setting up a new aesthetic clinic was daunting, but Zest Marketing made it seamless. From planning to execution, their guidance was invaluable. Their deep industry knowledge ensured our clinic was set up for success from day one. We are grateful for their support and expertise."
"They have revitalized our clinic's approach to digital marketing and communication. Their innovative strategies have not only improved our online presence but also strengthened our patient relationships. The team's dedication and creativity are truly commendable."
"Their strategic approach to personal branding has elevated my professional image and significantly increased my visibility in the healthcare industry. The team took the time to understand my goals and crafted a unique branding strategy that truly reflects my values and expertise. Their dedication and creativity have been instrumental in building a strong, recognizable brand that resonates with my patients and peers alike. I highly recommend Zest Marketing for their exceptional personal branding services."
