Patients, healthcare professionals and procurement teams increasingly ask AI tools to explain options and compare providers or products. Zest’s answer engine optimization (AEO) service helps you understand how those tools describe your brand and which sources they use. We turn that evidence into a plan for your website and content.
We work with clinics, pharmaceutical and device brands, and specialist skincare and wellness businesses. Together, we choose the audiences, markets and questions that matter to your business.
We choose a representative set of patient, clinician or buyer questions and run them across selected AI answer engines. We record where you’re named, where your site is cited, and where competitors or third-party sources appear.
We compare the answers with your current pages. We look for questions you don’t answer, unclear service or product information, outdated claims, and technical barriers that can make useful pages harder to discover.
We prioritize changes to service and product pages, useful FAQs, expert profiles and evidence-led content. We agree on the review process before publishing, especially for clinical or product claims and material aimed at a specific market.
We rerun the tracked questions and report mentions separately from citations. Where Search Console is connected, we review organic clicks and impressions alongside those observations. Answers can vary between engines, markets and runs, so we report trends across the tracked set.
A baseline for your priority questions, a map of competitors and cited sources, a ranked list of content and site improvements, and follow-up reporting. We can carry out the agreed improvements through our healthcare digital marketing services and medical content team.
AEO builds on SEO: clear, accessible pages and accurate information give search and answer engines better source material. Mentions and citations are measured outcomes; placements can’t be guaranteed.
Discuss an AI visibility audit